If technical SEO is addressed, even the best content will be able to rank highly. Duplicate Content Another common mistake is publishing duplicate content, which happens when the same or very similar content appears on various pages of your site or across different websites. Duplicate content confuses search engines about which version to prioritize, which can negatively impact your search engine ranking factors. Google’s algorithms prefer unique, valuable content that adds something new to the conversation. If you inadvertently create duplicate content (for instance, through similar product pages), using canonical tags can help resolve this issue and improve your SEO ranking factors. Knowing your SEO ranking helps you identify high-traffic keywords that can improve your online strategy.
Top 11 Google ranking factors to prioritize
Since Google first launched, SEO professionals have been using links to manipulate rankings. And Google has been fighting link spam to try and improve its results. Previously to this, Core Web Vitals (CWVs) had been emphasized as an important ranking factor. E-E-A-T is made up of a series of refining signals that underline everything that Google has been trying to achieve with better user experience and fighting misinformation. E-E-A-T is part of the Google Quality Search Raters Guidelines and not so much a ranking factor, but it is a guideline. In 2018, BERT created waves in the SEO industry as a significant update for Google that was reported to impact about 10% of search queries at the time.
Optimizing for Voice Search
It may have worked in the past, but this is never BHS Links what search engines wanted. Just as a crawler needs to discover your site via links from other sites, it needs a path of links on your own site to guide it from page to page. If you’ve got a page you want search engines to find but it isn’t linked to from any other pages, it’s as good as invisible.
It gives Google a clear indication of what your content is about and also helps to increase relevance when users are searching for your keyword. Regularly publishing high-quality new content is one of the most surefire ways to improve your search engine ranking. Kushal Desai, Content Marketing Executive at Growfusely, says “The top-ranking factor that has been consistent in the last many algorithm updates is quality content. If the content you’re putting onto your site isn’t useful or relevant to your visitors, search engines know. Well, conversion rates generally aren’t the most significant metric businesses track–not every website visitor will inevitably buy a product.
- These might occur because of a URL typo, deleted page, or broken redirect, just to name a few examples.
- However, the Google algorithm leak confirmed that domain authority does impact rankings.
- Although Mobile-first indexing is not a ranking signal, the content on your website will be analyzed and ranked by Google according to the mobile version of the site – not the desktop one.
- Google’s quality raters are instructed to look at a site’s off-site reputation.
Think of it as additional content that search engines can read, that also help it understand what your content is about. A list of social media related factors that can affect your rankings positively or negatively. Pay attention to these factors and you’ll see a boost in your rankings.